In an interesting interview with Sony’s Andrew House gives his thoughts on why the PS3 will last 10 years, exclusives and why you should not expect the PS4 anytime soon.
The PlayStation 3 is selling extremely well according to House and they are still targeting the PS3 as a 10 year plus product. He says:
We looked at PS3 as a ten years-plus lifecycle. The question mark for me is how big that plus is.Something we perhaps don’t mention as much as we should is we’re still selling PlayStation 2 in the millions around the world, 11 years after it launched.
Now,they’re in different markets than they were and different profiles of gamer. We’ve with our US colleagues had a significant push into Latin America.
We’re working in India with local game developers for local content largely for PS2.The reason I point that out is we’ve got some credibility in saying there’s a possibility of at the very least a ten year lifecycle.
He then talks about the PlayStation 3 exclusives and how it brings about unique experiences.
PS3 exclusive games are very important, but it’s less about exclusivity per se.It’s about unique experiences that are only possible with a particular console. For those people that have bought into PS3, for which we are very grateful, it validates that purchase for them, keeps them interested and keeps them engaged.For new users it’s an opportunity to differentiate our console based on being able to do things that are just not possible elsewhere, whether that’s around Blu-ray, or increasingly whether that’s around 3D. Those are all key.
He also then makes it clear that they are a pretty comfortable position with the PS3 hiniting that the PS4 is still ways ahead.
From a Sony perspective, we’re very comfortable with PS3 and the way that market’s developing. We’re highly focused on launching Vita as a next-generation portable now some seven years after PSP was launched. We’re really not looking at anything beyond that at this stage.
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